For years, I lived in a space a lot of you will recognize. On paper, I was fine. I had a good job, I showed up for the people I loved, and from the outside nothing looked wrong. But underneath, I was running my whole life on default settings — quietly tolerating a version of “fine” that was costing me my energy, my health, and my trust in myself.
It showed up in a lot of ways. I was drinking every single day — a bottle of wine a night was the floor. My weight had crept up over the years, my habits had eroded, and I’d started leaning on a GLP-1 medication to manage it. I was high-functioning and completely exhausted, and I knew deep down I was capable of far more than the way I was living.
The turning point wasn’t one dramatic rock-bottom or a single magic fix. It was realizing that none of it — the drinking, the weight, the burnout — was really a willpower problem. It was a systems problem: my environment, my routines, and the standards I’d quietly lowered. So instead of white-knuckling my way through, I went under the hood and rebuilt them, using the same mindset research, neuroscience, and behavioral strategy I teach today.
That work is what got me sober. It’s how I lost 100 lbs and built real fitness and nutrition habits that finally stuck. And it’s how I came completely off the GLP-1 after a year on it — and kept the weight off on my own, because the system was now doing the work the medication used to. Same philosophy, applied over and over.
Here’s the important part: Cowboy Up Wellness isn’t a sobriety program, and it isn’t a weight-loss program. Getting sober and getting healthy were just two of the things this work made possible for me. What I actually teach is the system underneath — how to rewire your daily defaults and raise your baseline, whatever “fine” you’re ready to outgrow.
I built Cowboy Up Wellness for the people like me — the ones who are “doing fine” but are tired of settling for just “fine.”
