About your coach

Hi, I’m Riss.

I built Cowboy Up Wellness for people who are “doing fine” but are tired of settling for just “fine.” I know that place — I lived there, and I built my way out of it.

NASM Certified Wellness Coach NASM Certified Nutrition Coach NASM Certified Weight-Loss Specialist
Work with me
Riss Mullen, founder of Cowboy Up Wellness
My story

For years, I lived in a space a lot of you will recognize. On paper, I was fine. I had a good job, I showed up for the people I loved, and from the outside nothing looked wrong. But underneath, I was running my whole life on default settings; quietly tolerating a version of “fine” that was costing me my energy, my health, and my trust in myself.

It showed up in a lot of ways. I was drinking every single day; a bottle of wine a night was the floor. My weight had crept up over the years, my habits had eroded, and I’d started leaning on a GLP-1 medication to manage it. I was high-functioning and completely exhausted, and I knew deep down I was capable of far more than the way I was living.

The turning point wasn’t one dramatic rock-bottom or a single magic fix. It was realizing that none of it, the drinking, the weight, the burnout, was really a willpower problem. It was a systems problem: my environment, my routines, and the standards I’d quietly lowered. So instead of forcing my way through on willpower alone, I went under the hood and rebuilt them, using the same mindset research, neuroscience, and behavioral strategy I teach today.

That work is what got me sober. It’s how I lost 100 lbs and built the nutrition and fitness habits that finally stuck; and it’s how I came off the GLP-1 after a year, because the habits were now doing the heavy lifting. Whether you stay on a GLP-1 or come off it one day, that’s exactly the part I help you build.

Here’s what I do with all of it now: I help women lose the weight and keep it off; especially the women navigating a GLP-1. Not another quick fix, but the nutrition, movement, and habits underneath it. Getting sober was part of my story, but the work I coach is helping you lose the weight the healthy way and become the strongest version of yourself.

I built Cowboy Up Wellness for the people like me; the ones who are “doing fine” but are tired of settling for just “fine.”

“You can’t keep what you don’t give away.”

The principle behind everything I teach
The name

…as for Cowboy Up?

You might wonder where the name came from. It wasn’t born in a marketing room; it was found in the margins of a worn, falling-apart book.

In early 2025, during one of the hardest seasons of my life, my aunt handed me her old copy of the AA “Big Book.” It was weathered and clearly loved by many people before her. Tucked inside the front cover were notes scribbled to a previous owner named Terry, back in the ’90s: encouragement, a phone number, a wish of good luck. The very last line stopped me cold. It simply said: “Cowboy Up.”

Those two words reframed everything. For me, Cowboy Up has nothing to do with toughness for its own sake. It means becoming a person of your word; learning to trust yourself again, and doing exactly what you said you’d do, when you said you’d do it. That’s my whole philosophy in two words: your life isn’t built on what you wish for or intend, it’s built on what you actually follow through on.

That note was never written for me. It was a gift passed from one person to another, years before I’d ever need it; and when I read it, it felt handed directly to me across time.

I started Cowboy Up Wellness to pay it forward: to take the principle that rebuilt my life and hand it to you. Because the real work was never about one substance, one habit, or one number on a scale. It was about deciding to keep my word to myself; and then building the systems that finally made that possible.

The handwritten inscription inside an old Alcoholics Anonymous Big Book, ending with the words Cowboy Up
The inscription that named the brand.
What’s next

Ready to cowboy up?

If you’re done settling for “fine,” let’s build the system that raises your baseline for good.