Riss Mullen, founder of Cowboy Up Wellness, smiling in a sunlit kitchen

Howdy, I’m Riss!

I’m the founder and coach behind Cowboy Up Wellness. I built this high-performance practice for people who are done settling for a life that’s just “fine.” What I really do is help you level up your daily habits and routines so you can actually perform as your highest self.

Instead of just giving you generic advice, I use neuroscience, lifestyle audits, and behavioral strategy to dial in a daily system that actually works for you. It’s all about shifting your autopilot from passive comfort to a fully present, high-standard life.

NASM Certified Wellness Coach
No commitment, no pressure — just a real conversation.
The Approach

This isn’t generic advice. It’s a system built for you.

We shift your autopilot from passive comfort to a fully present, high-standard life — using three things most coaching skips.

01

Neuroscience

We work with how your brain actually forms loops and rewards action, so new habits stick at the wiring level instead of relying on willpower.

02

Lifestyle Audits

We map the real shape of your day — the micro-delays and open loops quietly draining you — before we change a single thing.

03

Behavioral Strategy

We dial in a daily operating system that fits your life, so executing becomes the path of least resistance.

Most people don’t run their lives. Their habits do.

Riss Mullen
The Flagship Program

Raise your daily standards

A 6-week foundational program to upgrade your daily habits and build your dream autopilot — join as a group cohort or work with me one-on-one.

See the program → 6 weeks · group or 1:1
The Shop

Tools to build your system

Visit the shop →
Free intro offer

Break Your Lazy Loop

The science of eliminating micro-delays, closing mental loops, and upgrading your default daily system.

Free$15
  • The Science — why your brain chooses comfort, and how to overwrite it.
  • The Fix — the physical and digital rules that close your open loops.
  • The Tracker — a custom IF/THEN tool that automates daily discipline.
Get the guide
Free guide

Start with Break Your Lazy Loop

The science of closing your mental loops — plus the exact rules and the IF/THEN tracker. Drop your email and it’s yours, free.

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Plus the occasional note from me. Unsubscribe anytime.

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From the journal

Words to rewire by

Fresh from my Substack — the thinking behind the system.

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What’s next

You are not just building habits. You are building a person who can trust themselves.

Ready to raise your baseline permanently? Book a free intro call and we’ll figure out the system that actually works for you.